BETA Motorcycles at EICMA
BETA Motorcycles also had a huge booth at EICMA in Milano, where almost all models the company manufactures were shown.
The Italian brand was absent at EICMA in 2020,2021 and 2022, but this year they made a huge comeback!
BETA Motorcycles was created in 1904 in Florence, Italy under the name "Società Giuseppe Bianchi" and starts its long history by manufacturing bicycles.
After World War II, in 1948, they started building motorcycles. Now they build a huge variety of motorcycles ranging from 50cc to 500cc.
The name of the company comes from the first letters of the two men running the company at the beginning of BETA's long history.
Bianchi, Enzo and Tosi, Arrigo